Brand Strategy Masterclass— Create (or Elevate) Your Brand
If your marketing isn’t landing, your messaging isn’t connecting, and your brand sounds like everyone else’s—you don’t need more tactics. You need a brand strategy.
This Brand Strategy Masterclass + Toolkit you the same proven framework top brands use—tailored for small businesses and startups. It's time to make your brand work for your bottom line.
The Strategy Behind the Brands That Win—Now Built for You.
DOES THIS TRACK?
Sound Familiar?
You’re great at what you do—but can’t explain why you’re different
You’re struggling to get new or repeat customers and clients.
You’ve tried ads, email, blogging, and social media…but nothing’s sticking
You’ve reworked your message five times, and it still doesn’t feel right or seem to resonate
People aren’t buying your product or signing up for your service—and you’re not sure why
You’re getting traffic to your website, but potential customers or clients are not taking that next step
You’re spinning your wheels and burning money without results
You’re done guessing—and ready for a strategy that actually works
IF CUSTOMERS ARE NOT KNOCKING DOWN YOUR DOOR
It’s Not a Marketing Problem.
It’s a Strategy Problem.
Most businesses don’t struggle because their product isn’t great—they struggle because their brand isn’t doing its job.
If your brand doesn’t clearly communicate your value, your sales and marketing won’t work. No amount of posting, emailing, or rebranding can fix that. So, no, you don’t need another marketing tactic—you need a strategy that tells people exactly who you are, why it matters, and why they should choose you.
The Brand Strategy Masterclass + Toolkit gives you the same framework we’ve used to build 7-, 8-, and 9-figure brands—now tailored for small businesses and startups. It’s time to use your brand to build a business that actually works to build your bottom line.
THE CAMP SOLUTION
Start with Strategy. See Results.
We give you the exact framework used to create top brands—streamlined for businesses without big budgets or marketing teams.You’ll walk away with a clear brand strategy that actually works—because when your strategy is strong, everything else clicks into place:
→ People instantly understand what you do
→ The right customers start saying yes
→ Your marketing finally delivers
→ And growth stops feeling like a grind
→ Best of all? Customers see you as the only choice
You don’t need a bigger budget. You need a smarter strategy.
EVERYTHING YOU NEED
Brand Strategy Masterclass + Toolkit
Part masterclass, part workshop our program offers a step-by-step guide to build your brand strategy and transform your brand into a growth engine.
What’s inside:
Brand Strategy Masterclass (On-Demand Videos)
We guide you through building your own brand strategy—step by step—and show you how to apply it across your business to drive results.Brand Strategy Workbook (Downloadable)
Guided exercises, templates, brainstorms, reflections, and AI prompts to help you build a strategy that’s aligned to your business, focused on your goals, and ready to implement.Positioning Statement Template + AI Prompts
Craft a clear, confident positioning statement—and use it across your website, social media, pitch decks, emails, and ads so your message connects— literally everywhere your brand is.Messaging & Marketing Checklists
Audit and align every touchpoint—from your homepage to your pitch deck—so your brand is compelling to your customers & clients wherever you show up.The Brand House Framework
Your entire strategy, captured on one page. A go-to tool to stay focused, aligned, and confidently on-brand—internally and externally.
Pssst: It’s 100% Risk free! Enroll for Instant Access!
THE EXTRAS
What you’ll walk away with:
✅ A strategy that makes your value instantly clear
✅ A brand your customers actually see, connect with, remember—and trust
✅ A message that resonates and converts your ideal clients or customers
✅ A one-page framework to guide all your marketing and messaging
✅ Confidence in how you show up, message, market, and grow your business
✅ A smart, scalable foundation for long-term success
✅ Expert guidance on what actually drives results—nothing extra, no fluff
“Marketing tactics without a brand strategy is like building a house without a blueprint.”
Expert Guidance:
Gain insights from a seasoned brand strategist with over 15 years of experience crafting winning strategies for industry giants like Target, scaling high-growth startups, and transforming small businesses through brand and marketing.
On-Demand Access:
Watch video courses anytime, anywhere. Learn at your own pace and take control of your brand’s future.
Workbooks, Templates, and AI Prompts
Workbooks, templates, and AI prompts to guide you through creating and implementing a brand strategy that is tailored towards your business goals.
Real-World Case Studies
Get inspired by real examples from industry-leading brands. See how best-in-class companies have leveraged brand strategy to drive business growth and success.
Proprietary Approach
Built on years of expertise, our approach is proven to work for businesses of all sizes and industries.
Unlimited Access + 100% Risk Free
Once you're in, you're in. Sign up once and get unlimited access, including future updates. Your success is our priority. Not happy? We’ll refund you.
COURSE MODULES
Brand Strategy Masterclass Overview
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We start off with a bang by introducing you to our brand house framework - a proprietary tool we've developed to build, document, and communicate the most important parts of your brand strategy. We will also cover how your brand impacts your bottom line.
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It all starts here! Your why. This lesson will teach you what a brand purpose is, why you need it, how to draft it, and how to implement it to drive business growth. We will also look at how top-tier brands have leveraged their brand purpose to achieve industry-leading success by setting the overall vision for their company.
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Next up, your brand promise. Here is where we define what you do, and for whom. It’s the start of how you “sell” yourself to your customers. We will look at what a brand promise is, why you need it, how to build your business around it, and how to use it to build trust and loyalty with your consumers. We will explore real-world examples of how industry leaders use their brand promise to drive business growth and then we will develop and implement your own.
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Ever heard of value propositions? Brand values? Unique selling propositions? All of these stem from your brand pillars. This is where the rubber meets the road. Not only will we draft your pillars, or the “things” we “sell” to your clients or customers, we will explore how to implement them across your business, sales and marketing efforts, products and services. And we will look at how best in class companies use theirs before we draft yours.
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Brand voice, anyone? This is the part of the masterclass where we humanize your brand. Why? Because it allows you to create greater connections with your customers. In this module, we will draft and refine your brand persona while drawing inspiration from other industry-leading brands and show you how to use yours to drive your bottom line.
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It all leads to this moment: carving out your place in the market by defining the core idea you want to own in the minds of your consumers. Once we draft this, we roll it out EVERYWHERE. But before we get to drafting, we'll explore the impact brand positioning has had on other leading companies and how to draft and wield yours to drive bottom line success.
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Now, we polish up all of your work from the previous lessons and discuss how to roll out your new brand strategy—from marketing and communications to products and services, and from customer support to operations. To maximize its value, a brand must be leveraged across every aspect of your business. That's when the magic happens.
We’ve been told it’s a game-changer so we made it 100% risk free. So, whatcha waiting for? Join now—get instant access and start today.
Ready to start building a your brand strategy?
Part masterclass, part workshop—this program helps you build your own brand strategy using the framework behind 7-, 8-, and 9-figure brands. Learn how to attract the right customers, stand out in your market, create demand, and drive real growth. You’ll develop the five core components of brand strategy—purpose, promise, persona, pillars, and positioning—and apply them across your website, emails, ads, content, and sales tools to make your value obvious and your sales & marketing finally work.
MEET YOUR GUIDE
Hi! I’m, Liz.
Fractional CMO | Brand Strategist | Marketing Coach
Growing up in the marketing halls of one of the world’s most iconic brands—Target—I learned early on that branding isn’t just important; it’s fundamental to business success. That experience laid the foundation for a career focused on driving measurable impact.
As a brand and marketing executive, I rebranded and rebuilt the marketing department of a $400 million VC-backed startup, generating $12 million in direct revenue in just 10 months and securing the top share of voice among privately held competitors. As a fractional marketing executive, I helped a B2B client generate over $2 million in pipeline opportunities—with a 30% deal conversion rate in just six months.
I’ve also created the Midwest’s top-grossing craft beer (which trended on X, formerly Twitter), built the product marketing division of a wellness startup later acquired by Virgin, and led brand strategies for celebrity-endorsed products that became household names.
I share these wins because the common thread behind every success has been the power of brand. I believe brand strategy is the cornerstone of building a thriving business. With over 15 years of experience across Fortune 100 companies, high-growth startups, and local businesses, I’ve made it my mission to empower businesses of all sizes to unlock their brand’s potential and drive real growth.
At Camp Branded, my goal is to make brand and marketing strategies both accessible and actionable—because smart branding shouldn’t be reserved for big corporations with deep pockets. I’ve seen how a strong brand can elevate a business to the next level, and I’m here to help anyone ready to tap into their brand’s full potential.
Don’t just take our word for it:
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"I had no idea how much we were leaving on the table without a clear brand strategy. This workshop gave us a step-by-step guide that was easy to implement and delivered real results. We’re now attracting the right customers and retaining them like never before!"
Emily, small business owner
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"Practical, actionable, and impactful—this workshop is a game-changer."
Meghan, marketing director
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"The AI prompts alone were worth the price of admission. They helped us uncover opportunities we never saw before. Our brand now stands out in our market, and our sales have grown by 30% since implementing the strategies we learned."
Steve, founder
FAQ’s
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The Brand Strategy Workshop is an online, on-demand program that provides step-by-step guidance, tools, and AI-driven insights to help you build a brand strategy that drives business growth, attracts customers, and creates loyalty.
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No! This workshop is designed for all skill levels, from beginners to experienced professionals seeking fresh perspectives and advanced tools.
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You’ll learn how to:
Define your brand purpose, promise, and positioning.
Develop a customer-centric brand strategy.
Use AI tools to create impactful marketing messages.
Build a strategy that drives revenue and fosters loyalty.
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The workshop includes pre-recorded video lessons, downloadable guides, AI prompt examples, and actionable exercises to help you implement what you learn step by step.
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It is pre-recorded and available on-demand so you can learn at your own pace.
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Once you enroll, you’ll receive instant access to the workshop materials through our secure online platform.
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You’ll need a device with internet access. No special software is required.
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Yes! Your enrollment includes lifetime access to the workshop materials, so you can revisit them anytime.
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The workshop price is $136. This same workshop, delivered live and in person, would cost between $5K and $10K. Why is it so affordable? Because I believe every business deserves a brand that helps them prosper. Strategic branding shouldn’t be reserved for Corporate America with its large budgets and deep pockets.
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Yes, we offer flexible payment options to make the workshop more accessible.
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We offer a 30-day money-back guarantee if you’re not satisfied with the workshop.
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By the end of the workshop, you’ll have a fully developed brand strategy tailored to your business, actionable insights to drive revenue, and the confidence to implement your strategy.
Your success starts here.
You don’t need another generic course. You need a proven framework—built by an expert, designed for real businesses, and ready to implement. This bundle gives you the clarity, confidence, and structure to build a brand that stands out, connects, and drives results.
Let’s do this.