The Explorer

A blog by Camp Branded

Grab a coffee, get comfy, and read on.

Liz Thorson Liz Thorson

Let’s Talk About Your Brand Strategy (And Why Your Business Needs One)

Ever wonder why some businesses effortlessly attract customers and dominate their market while others struggle to grow? The secret often lies in their brand strategy—a powerful blueprint that shapes perception and drives growth. Your brand isn’t just a logo or color palette; it’s the way people experience and connect with your business at every touchpoint. In this article, we break down the key elements of a strong brand strategy, why it matters, and how to create one that positions your business for long-term success. If you’re ready to build a brand that works smarter, not harder, keep reading. 🚀

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Liz Thorson Liz Thorson

How to Set Up Your Business and Brand to Thrive

Building a business is one thing—building a brand that stands out and drives growth is another. A strong brand is the key to attracting the right customers, building trust, and creating a lasting impact. In this guide, we’ll walk you through the essential steps to set up your business and brand for long-term success.

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Liz Thorson Liz Thorson

The Biggest Misconceptions People Have About Their Brand

Many businesses have misconceptions about what branding truly is—and these myths are costing them $$$. These common mistakes can cost companies customers and revenue. Learn the biggest misconceptions about branding and how to build a strong, strategic brand from the start.

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