Brand Strategy Workshop

Part workshop, part masterclass—our Brand Strategy Workshop unveils the secrets to building a brand that resonates with your audience, stands out in the market, and ultimately drives revenue growth. In this online, on-demand program, I’ll guide you step-by-step through creating a brand strategy tailored to your unique business goals and designed to grow your bottom line.

We’ll explore the core elements of brand strategy: brand purpose, brand promise, brand pillars, brand persona, and brand positioning. By the end of the course, you won’t just understand these essential concepts—used and leveraged by industry-leading companies—you’ll have built them for your own business. Plus, you’ll walk away with a practical playbook to bring your strategy to life and achieve measurable results.

Through expert-led video sessions, hands-on workshops, and real-world case studies, and AI prompts, you’ll gain the tools and insights to craft a compelling brand strategy that sets your business apart. Accessible anytime, anywhere, this course is designed to fit seamlessly into your schedule and accelerate your success.

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Your Instructor

Meet Liz, a seasoned brand expert with 15+ years of branding experience working with top brands and start-ups across diverse industries. From Fortune 100 giants to high-growth startups and locally owned businesses, Liz has honed a framework that empowers any business, regardless of size, to leverage their brand for business success.

A bit more about Liz: Trained in the marketing halls of Target, she brings a wealth of brand-building knowledge from one of the world's most iconic brands. Her career highlights include creating and launching a top-grossing alcohol brand in the Midwest, shaping the product marketing division of a tech-driven wellness startup (eventually acquired by Virgin), leading brand strategy for numerous celebrity-endorsed products, and having her first-ever brand launch receive the elusive "trending" status on X (formally known as Twitter). Most recently she led the brand and marketing team for a $400 million VC-backed startup, which she built from the ground up. She led the company's rebrand and guided the marketing team to deliver multimillion-dollar revenue contributions in the first 10 months. Under her leadership, they also achieved the top spot for share of voice for privately held companies in the competitive set.

Join Liz in exploring how your brand can drive business success.