WELCOME TO CAMP
Smart brands are good business.
The Key to Business Growth? Brand Strategy.
Most businesses don’t struggle because their product or service isn’t great—they struggle because their brand isn’t doing its job.
If your brand doesn’t clearly communicate your value, your sales and marketing won’t work. Hard stop. No amount of posting, emailing, or advertising can fix that.
We’re here to say you don’t need another marketing tactic—you need a strategy that tells people exactly who you are, why it matters, and why they should choose you.
THE REAL PROBLEM
If your marketing isn’t working, it’s probably not your marketing.
You can’t market your way out of a bad brand.
Here’s the truth: confusion costs customers. Vague marketing drains budgets. And without a smart brand strategy, your marketing won’t work—and customers don’t convert.
So if any of this sounds familiar:
You’re struggling to explain who you are, what you do, or why someone should choose you
Your sales or marketing efforts feel scattered—and nothing’s sticking
You’re pouring money into marketing tactic after tactic, hoping one finally works
You’re spinning your wheels and still not getting traction
You don’t have a marketing problem.
You have a brand strategy problem.
At Camp, we help you fix that.
THE CAMP SOLUTION
A smart brand strategy unlocks business growth
We’ve seen firsthand how the right strategy can turn a good business into a great one—because when your brand strategy is smart, everything else starts working:
Your message lands
Your customers get it
Your marketing finally clicks
And growth stops feeling like a grind
That’s why we turned top-brand strategy into a simple, proven framework you can use—no matter what stage your company is in.
PRODUCTS & SERVICES
The Courses + workbooks you need to create (or elevate) your brand strategy and marketing plans
We make brand and marketing strategy simple and self-serve—so you can learn what you need, when you need it. Whether you're launching, rebranding, or refining you existing brand, our tools give you a clear blueprint to position, market, and grow your business.
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On-Demand Courses 🎥
Get instant access to expert-led courses that walk you step-by-step through building your brand and marketing strategy.
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Downloadable Workbooks 📖
Not ready for a full course? Just need a guide to help you get it done? Our digital downloads break it down into tactical steps you can apply right away.
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Consulting Services 💡 (limited availability)
Need something more customized? We offer consulting services for businesses that want help building smart brand strategies and marketing plans.
STEP-BY-STEP GUIDES TO BUILDING YOUR BRAND STRATEGY
Your Brand Strategy Roadmap
The same approach used behind the scenes of high-performing brands—now built for small businesses and startups. Whether you’re starting fresh or fixing what’s not working, this is your first step to a brand that actually works.
Start with the Free Course
This quick, actionable course helps you understand what brand strategy really is—and how it can unlock your next stage of growth. It’s fluff-free and built to give you immediate clarity.
It’s free. It’s quick. It might just change everything.
Next Up: Building Your Brand Strategy
The Brand Strategy Masterclass is your next step. This is the same system we’ve used to help brands grow to 7-, 8-, and 9-figure success. Inside, you’ll get everything you need to:
Build your brand strategy from the ground up
Identify your audience
Clarify your message
Position your brand to stand out in your market
Create messaging that connects and converts with customers
Grow with clarity and confidence
We’ve been told it’s a game-changer so we made it 100% risk free.
DON’T JUST TAKE OUR WORD FOR IT:
“5 star information. The frameworks and workbooks were so helpful. "
— Jake, industry professional
“Hands down, the best class I've taken. And the changes I've made are already paying off.
— Emily, small business owner
"This masterclass was everything I didn't know I needed. This has my company revamping how we go to market."
— Steve, founder
FAQs
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Camp Branded is an online resource created for business owners, leaders, and entrepreneurs who want to develop impactful brand and marketing strategies to fuel business growth. Offering practical tools, expert insights, and actionable frameworks, Camp Branded is designed to make brand strategy accessible and effective for businesses of all sizes.
Whether you’re building your brand from scratch or refining an existing one, Camp Branded equips you to unlock your brand’s full potential and drive measurable results.
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Brandcamp covers all facets of branding. We teach how to develop a brand strategy, brand positioning, brand identity, brand pillars, brand value propositions, how to rebrand, and much more. Check out the Course page for more details.
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All courses are online and on-demand. They feature video presentations with topic instruction and real-life case studies. We explain each brand element, its importance, and how to develop it for your brand. Courses also include templates, frameworks, and workbooks to guide you in creating your own brand elements.
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Hi! I’m Liz, the founder of Camp Branded. Here’s a bit about me, my work, and the mission behind Camp Branded.
Growing up in the marketing halls of one of the world’s most iconic brands—Target—I learned early on that branding isn’t just important; it’s fundamental to business success. That experience laid the foundation for a career dedicated to delivering measurable impact. As a brand and marketing executive, I rebranded and rebuilt the marketing department of a $400 million VC-backed startup, driving $12 million in direct revenue in just 10 months and securing the top share of voice among privately held competitors. As a fractional marketing executive, I helped a B2B client generate over $2M in pipeline opportunities with a 30% deal conversion rate in 6 months.
I’ve also created the Midwest’s top-grossing craft beer, which trended on X (formerly Twitter), built the product marketing division of a wellness startup later acquired by Virgin, and led brand strategies for celebrity-endorsed products that became household names.
I share these wins because the common thread behind every success has been the power of brand. I believe brand strategy is the cornerstone of building a thriving business. With over 15 years of experience working with Fortune 100 companies, high-growth startups, and local businesses, I’ve made it my mission to empower businesses of all sizes to unlock their brand’s potential and drive revenue growth.
At Camp Branded, my goal is to make brand and marketing strategies both accessible and actionable—because smart branding shouldn’t be reserved for big corporations with deep pockets. I’ve seen how a strong brand can elevate businesses to the next level, and I’m here to help anyone ready to tap into their brand’s true potential.